Wiply Logo×ShopLC
Interactive Partnership Program

Turn ShopLC Shopping
Into Interactive Experiences

Wiply helps ShopLC increase viewer engagement, capture first-party data, drive product sales, and create memorable shopping experiences through interactive games integrated into live TV, GemFest, mobile, social, and web campaigns.

40+

Interactive Formats

<3 min

From Brief to Live

100%

Fully Customizable

No Dev

Required

The Partnership

More Than Video.
Interactive Engagement.

ShopLC delivers premium live TV shopping and e-commerce distribution. Wiply adds an interactive layer that transforms passive viewers into active shoppers.

Together, ShopLC and Wiply help brands:

  • Increase campaign engagement
  • Extend time spent with branded content
  • Capture first-party customer data
  • Drive loyalty program signups
  • Promote product launches
  • Increase brand recall
  • Create measurable interactions beyond video views

ShopLC

Live TV Shopping & E-commerce

Wiply

Interactive Game Layer

Brands

Jewelry · Beauty · Home

Results

Data · Engagement · Sales

The Process

How It Works

Step 1

Consumer Sees ShopLC Campaign

ShopLC delivers premium shopping content across live TV, GemFest, mobile, and web placements.

Step 2

Consumer Clicks, Scans, or Interacts

A Wiply interactive game is seamlessly integrated — via tap, QR code, or embedded directly within the shopping experience.

Step 3

Consumer Engages, Wins, and Converts

The consumer engages with the brand, enters their details, wins rewards, or discovers products — turning a view into a measurable interaction.

Shopper Use Cases

Interactive Experiences
Everywhere Shop LC Lives

See how Shop LC can use Wiply across live TV, GemFest, web, mobile, social, and email campaigns.

LIVE DEMOTRY IT NOW

Branded Games Drive Engagement & Conversions

Experience the actual games your viewers and shoppers will play

Shop LC Gems

Catcher Game

Shop LC Play to Win Pop-up
USE CASE #1FASTEST ROI

Website Pop-Up
Play to Win Coupon

When a shopper earns a coupon through gameplay, they value it 3× more than one simply handed to them. The act of playing creates an emotional investment that makes them far more likely to redeem it.

4× More Email Captures vs. Static Pop-Up
Win Up to 25% Off Your Next Order
Email & SMS List Growth at Scale
Higher AOV — Minimum Order Threshold
GemFest - Play to Win a Free Necklace
USE CASE #2FLAGSHIP EVENT

GemFest July
Play to Win at the Event

At GemFest in Austin — QR codes throughout the venue invite attendees to play the Shop LC Gems game on their phones. Win exclusive discounts, free jewelry appraisals, or a prize bundle.

QR Codes Throughout GemFest Venue
Win Prizes — Discounts, Free Appraisals & More
Email & SMS Capture at Point of Engagement
Gem-Themed Game Perfectly On-Brand
Deal of the Day - Play to Win
USE CASE #3DAILY URGENCY

Deal of the Day
Play to Win the Code

Instead of simply displaying the Deal of the Day discount code — shoppers must play a quick branded game to unlock it. Creates urgency, email capture, and a memorable brand moment.

Unlocks the Daily Promo Code via Gameplay
Win up to 50% Off — Today Only
Email & SMS Capture Tied to Each Deal
Higher Urgency → Higher Conversion Rate
Shop LC Live TV QR Activation
USE CASE #4

On-Air QR Code
Live TV Activation

During a live Shop LC broadcast — a QR code appears on screen with "Scan Now to Play & Win a Free Gift!" Thousands of viewers scan simultaneously, playing a branded game for exclusive prizes.

On-Screen QR — Thousands Scan at Once
Branded Game Tied to Featured Product
Win Exclusive Shop LC Prizes
Mass Email & SMS Capture During Broadcast
Shop LC Social Media Instagram Ad
USE CASE #5

Social Media
Drop Campaigns

When Shop LC drops a new product line on Instagram or TikTok — a link in bio or story swipe-up leads fans to a branded game. Play to unlock early access, exclusive discounts, or a chance to win.

Instagram & TikTok Link-in-Bio Game
Early Access to New Product Drops
Email & SMS Capture at Scale
Deployment Channels

Every Format. Every Channel.

Wiply games deploy across every ShopLC touchpoint — from live TV to mobile, email to in-person events.

Mobile Web

In-browser games

Live TV

GemFest & broadcasts

Email

Newsletter integrations

QR Codes

Print & packaging

Website

Homepage & PDPs

SMS

Text campaigns

Performance Benchmarks

Proven Results

Wiply games consistently outperform traditional display and video ads across every engagement metric.

44%

Avg. Lead Conversion

Players who enter details

3.4%

Ecom Conversion Rate

Game players to purchasers

<3 min

Setup Time

From brief to live game

28%

Coupon Redemption

Of won coupons redeemed

For Brand Partners

Why Advertisers Choose Wiply

Brands partnering with ShopLC get access to Wiply's interactive layer — turning passive ad views into active shopping moments.

Precision Targeting

Reach shoppers at every stage — from live TV viewers to email subscribers to mobile browsers.

Measurable ROI

Track every interaction, entry, and conversion. No more vanity metrics — just real engagement data.

Lower Cost Per Acquisition

Interactive games drive higher engagement at lower cost than traditional display or video ads.

Ready to Transform ShopLC Shopping?

Let's build interactive experiences that turn viewers into shoppers, browsers into buyers, and customers into brand advocates.

No development required · Launch in minutes · Fully customizable