Wiply helps brands turn traditional marketing into interactive customer engagement, driving app downloads, loyalty sign-ups, coupon redemptions, and measurable brand interaction across digital, in-store, social, and offline channels.
Free Side Unlocked!
Match gems to win
1,240 pts — New High Score!
Beat the clock
Loyalty Bonus Activated
Scan & play in-store
Popeyes fans already love the brand — but love doesn't guarantee the next visit. Wiply turns that brand affinity into action: gamified moments that drive foot traffic, loyalty app engagement, and in-store spend by making every visit feel like a chance to win something worth coming back for.
Traditional Marketing
Passive viewing. Scroll-past rates over 80%. Brand messages forgotten within hours. Coupons displayed, rarely redeemed.
Wiply Interactive Experience
Active participation. Full attention captured. Offers feel earned, not displayed. Redemption rates 2–3× higher. Memory that lasts.
The Free Chicken Effect
A free item earned through play carries a fundamentally different emotional weight than a coupon pushed via email. The act of winning creates ownership, excitement, and a visit with intent.
App Engagement Psychology
Games embedded in the Popeyes app drive daily opens, loyalty tier progression, and bonus point accumulation — turning a dormant app install into a daily brand touchpoint.
QR-to-Counter Conversion
In-restaurant QR activations on trays and table talkers capture peak brand moments — when the guest is already present and primed to spend more, upsell to a meal, or opt into loyalty.
Repeat Visit Habit Formation
When a guest wins something, they return to play again. Wiply's reward mechanics build the same habitual engagement loop that makes loyalty programs effective — but far more entertaining.
3×
Higher coupon redemption vs. static offers
67%
Of in-store players join the loyalty program
3.5 min
Average game session per guest
2.2×
Return visit rate after a play-to-win moment
These are just a few example concepts. Wiply experiences can live across social, QR codes, email, in-store, loyalty programs, events, experiential activations, and more.
Place branded QR codes on trays, tables, and packaging. Guests scan, play the Gems game, and instantly unlock a free side or discount — no app required.
Run "Play to Win Lunch" campaigns on Instagram, TikTok, and email. Share a game link: players compete for free meals, exclusive merch, or Popeyes loyalty points.
Embed the Gems game directly into the Popeyes app. Members earn bonus points for playing, unlocking exclusive rewards and driving daily active usage of the loyalty program.
From VIP reservations and FIFA activations to LIV experiences, celebrity events, and guest loyalty initiatives, every experience is fully customized to support Papi Steak's specific goals.
Tomahawk Dunk
Tap to play — fully interactive
Slice the Steak
Customize with your branding
Kick To Unlock VIP Access
Full screen VIP unlock experience
Guests scan, play the Gems game, and instantly unlock a free side or discount — no app required. Zero friction from tray to reward.
Run viral campaigns on Instagram, TikTok, and email. Players compete for free meals, merch, or loyalty points with shareable scores.
Embed the game directly into the Popeyes app. Members earn bonus points for playing — driving daily app opens and loyalty tier engagement.
Interactive games transform passive diners into active participants — people who engage, return, and tell their friends.
Higher participation vs. static coupon campaigns
Of players share their score — organic reach built in
From tray scan to active gameplay — zero friction
Wiply's technology allows brands to create fully branded interactive experiences in minutes that drive engagement, loyalty participation, lead generation, promotional redemption, and customer interaction across every online and offline marketing channel.
3×
Higher engagement vs static promos
72%
Players redeem their reward coupon
58%
New loyalty app sign-ups via game
45s
Average game session — max attention
Match and collect gems as fast as possible to increase your score and unlock rewards.
Tap or swipe to match and collect gems as fast as possible to increase your score.
Race against the timer — the more gems you collect, the higher your score climbs.
Finish the game to instantly unlock a coupon, free side, or loyalty points.
Drive stronger customer engagement
Increase promotional participation
Create more memorable brand experiences
Turn static campaigns into interactive experiences
Increase time spent with the brand
Drive loyalty and repeat engagement
Create measurable interaction & campaign participation
Deploy across online & offline channels instantly
1,240
SCORE
Popeyes Gems
Match gems · Beat the clock · Win!
Scan to play on any device
A fully branded, playable demo — exactly how it would look in the Popeyes app, on a tray liner QR, or shared in a social campaign. No install. Just scan or tap and play.
From in-store QR activations to social campaigns to loyalty gamification — let's talk about what's possible.
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