×Papi SteakPrepared by Wiply · June 2026 · Confidential
Overview
Papi Steak guests are among the most coveted audiences in hospitality — high-net-worth, influential, and deeply loyal. Wiply is an interactive engagement platform that transforms passive dining moments into active, gamified guest experiences — driving VIP upgrades, first-party data capture, repeat visits, and social sharing.
Performance Benchmarks
4.2×
Higher VIP upgrade acceptance
82%
Players engage with upsell offers
3.5 min
Avg. interactive engagement
2.8×
Return visit rate vs. non-players
Why It Works — The Psychology
Exclusivity Through Play
High-end diners crave experiences that feel earned. Gamified VIP unlock moments make premium upgrades feel like rewards, not upsells.
The Moment Before the Order
A 30-second game at the table transforms a passive dining moment into active participation guests remember far longer than any wine list.
Social Currency & Storytelling
Papi Steak guests are influencers. Interactive moments give them shareable experiences that transform a dinner into a story worth telling.
The Return Visit Trigger
Memorable interactive moments create emotional anchors. Guests return specifically to recreate that feeling.
While You Wait — Lead Generation Activation
Guests waiting at the bar or host stand scan a QR code, play a 30-second branded game, and win exclusive Papi Steak experiences — before they ever sit down. Every opt-in adds a verified, high-value contact to the CRM.
1. Scan
QR at host stand or bar
2. Play
30-second branded game
3. Win
Instant reward revealed
4. Claim
Prize + added to VIP list
300
Waiting guests / weekend
40%
Participation rate
90
New leads / weekend
4,000+
New leads / year
Prize Tiers — Every Player Wins
Everyone (100%)
Lucky Players
Grand Prize (Weekly)
Experience Ideas for Papi Steak
QR Code Table Experience
Guests scan from menu, table stand, or receipt to instantly play a branded game for cocktails, dessert upgrades, VIP reservations.
Play to Unlock Your Reservation
Guests play before booking to unlock priority reservations, champagne, VIP seating — perfect for social & influencer campaigns.
Celebrity & Event Night Activations
Custom games for F1, Art Basel, DJ nights, celebrity appearances — unlock prizes, bottle service, and sponsor giveaways.
Loyalty & VIP Guest Engagement
Returning guests earn rewards, unlock hidden perks, and access exclusive seasonal campaigns to drive repeat visits.
Activate Anywhere
From the NBA stadium jumbotron to a QR code on the table — the same Papi Steak experience deploys across every touchpoint with zero additional development.
Platform Capabilities — 40+ Game Types
Every game is fully branded to Papi Steak — logo, colors, fonts, prizes, and messaging. Wiply maps each format to a specific conversion goal.
Pick the game, set the goal
Choose from 40+ proven formats — spin wheels, scratch cards, basketball dunks, trivia. Each maps to a specific conversion goal.
Brand it completely
Your logo, colors, fonts, prizes, and messaging. Every experience looks like it was built by the Papi Steak team.
Activate anywhere, instantly
Deploy via QR, embed on your site, share on social, or run as a reservation gate. One game, unlimited touchpoints.
Ready to activate?
wiply.com · hello@wiply.com
Confidential · Papi Steak × Wiply · 2026
Live demo: games.wiply.com/papi-steak-basketball-demo-0c62