Wiply×Papi Steak

Interactive Guest Engagement
Partnership Proposal

Prepared by Wiply · June 2026 · Confidential

Overview

Papi Steak guests are among the most coveted audiences in hospitality — high-net-worth, influential, and deeply loyal. Wiply is an interactive engagement platform that transforms passive dining moments into active, gamified guest experiences — driving VIP upgrades, first-party data capture, repeat visits, and social sharing.

Performance Benchmarks

4.2×

Higher VIP upgrade acceptance

82%

Players engage with upsell offers

3.5 min

Avg. interactive engagement

2.8×

Return visit rate vs. non-players

Why It Works — The Psychology

Exclusivity Through Play

High-end diners crave experiences that feel earned. Gamified VIP unlock moments make premium upgrades feel like rewards, not upsells.

The Moment Before the Order

A 30-second game at the table transforms a passive dining moment into active participation guests remember far longer than any wine list.

Social Currency & Storytelling

Papi Steak guests are influencers. Interactive moments give them shareable experiences that transform a dinner into a story worth telling.

The Return Visit Trigger

Memorable interactive moments create emotional anchors. Guests return specifically to recreate that feeling.

While You Wait — Lead Generation Activation

Guests waiting at the bar or host stand scan a QR code, play a 30-second branded game, and win exclusive Papi Steak experiences — before they ever sit down. Every opt-in adds a verified, high-value contact to the CRM.

1. Scan

QR at host stand or bar

2. Play

30-second branded game

3. Win

Instant reward revealed

4. Claim

Prize + added to VIP list

300

Waiting guests / weekend

40%

Participation rate

90

New leads / weekend

4,000+

New leads / year

Prize Tiers — Every Player Wins

Everyone (100%)

  • Complimentary Champagne Toast
  • Free Dessert on Next Visit
  • Priority Reservation Access

Lucky Players

  • Free Cocktail
  • Signature Appetizer
  • Preferred Seating Upgrade

Grand Prize (Weekly)

  • Tomahawk Dinner for 4
  • VIP Table Upgrade
  • FIFA World Cup VIP Experience
  • Exclusive Event Invitations

Experience Ideas for Papi Steak

QR Code Table Experience

Guests scan from menu, table stand, or receipt to instantly play a branded game for cocktails, dessert upgrades, VIP reservations.

Play to Unlock Your Reservation

Guests play before booking to unlock priority reservations, champagne, VIP seating — perfect for social & influencer campaigns.

Celebrity & Event Night Activations

Custom games for F1, Art Basel, DJ nights, celebrity appearances — unlock prizes, bottle service, and sponsor giveaways.

Loyalty & VIP Guest Engagement

Returning guests earn rewards, unlock hidden perks, and access exclusive seasonal campaigns to drive repeat visits.

Activate Anywhere

From the NBA stadium jumbotron to a QR code on the table — the same Papi Steak experience deploys across every touchpoint with zero additional development.

Stadium JumbotronQR Table ActivationSocial Media CampaignsIn-Venue EventsInfluencer DropsReservation PortalsArt Basel DisplaysMiami Heat EventsFormula 1 WeekendFIFA World Cup

Platform Capabilities — 40+ Game Types

Every game is fully branded to Papi Steak — logo, colors, fonts, prizes, and messaging. Wiply maps each format to a specific conversion goal.

Drive ReservationsVIP UpgradesFree CocktailsSocial SharesCoupon RedemptionLoyalty EngagementEvent ActivationsSponsor DealsTable Dwell TimeRepeat Visits

Pick the game, set the goal

Choose from 40+ proven formats — spin wheels, scratch cards, basketball dunks, trivia. Each maps to a specific conversion goal.

Brand it completely

Your logo, colors, fonts, prizes, and messaging. Every experience looks like it was built by the Papi Steak team.

Activate anywhere, instantly

Deploy via QR, embed on your site, share on social, or run as a reservation gate. One game, unlimited touchpoints.

Ready to activate?

wiply.com · hello@wiply.com

Confidential · Papi Steak × Wiply · 2026

Live demo: games.wiply.com/papi-steak-basketball-demo-0c62