Experiential Marketing
×
Turn Every Papi Steak Guest Into a
VIP Marketing Opportunity
Wiply helps Papi Steak capture guest attention through interactive games that drive reservations, collect first-party data, unlock upgrades, and keep guests inside the Groot Hospitality experience all night.
Three Ways to Play
Where Guests Find
The Experience
Wiply meets guests wherever they are — inside the restaurant, at live events, and across every digital channel.
Every night.
At the Restaurant
QR codes appear throughout Papi Steak — on menus, receipts, and in-venue signage. Guests scan at any point during their visit — while waiting for their table, during dinner, or on their way out — play a 30-second interactive experience, and unlock a reward.
Before dinner. At the table. After dinner. You pick where you want your guest to play.
How It Works
- 1QR codes on menus, receipts, and in-venue signage throughout the restaurant
- 2Guests scan at any moment — waiting for their table, during or after their meal
- 330-second branded experience on their phone
- 4Instant reward unlock — LIV access, table upgrade, VIP entry
- 5Guest data captured into Groot CRM on completion
Miami Heat. SOBEWFF. Formula 1.
At Events
Papi Steak is present at Miami's biggest moments — Miami Heat games, the South Beach Wine & Food Festival, Formula 1 Miami Grand Prix. Wiply creates interactive experiences that capture guest data and drive engagement wherever the brand shows up.
One QR code. Thousands of guests. One night to remember.
How It Works
- 1Miami Heat games — jumbotron activation, guests scan and play live in the arena
- 2South Beach Wine & Food Festival — branded experiences at Papi Steak activations
- 3Formula 1 Miami Grand Prix — VIP hospitality with play-to-win rewards
- 4QR codes on event signage, wristbands, and table cards
- 5Every scan adds a guest to the Groot CRM — no matter the event
Email. SMS. Social. Everywhere.
Online
The Wiply experience doesn't stop at the restaurant door. Games can be embedded on Papi Steak's website, sent via email campaigns, shared on social media, or pushed via SMS — turning digital touchpoints into interactive guest moments.
From the table to the timeline. The experience follows the guest.
How It Works
- 1Embeddable on Papi Steak's website and booking page
- 2Shareable via email campaigns and SMS blasts
- 3Promoted through Instagram, TikTok, and influencer posts
- 4Drives pre-visit reservations and post-visit return traffic
- 5Each play captures data regardless of where it lives
The Real Product
The Experience Captures Attention.
The Ending Screen Drives Revenue.
The real value of Wiply begins when the experience ends.
Papi Steak isn't about discounts. It's about access, upgrades, and exclusive experiences. Guests must enter their info to win, going straight into your CRM.
Instant Wins
Activated in real time. Drive attendance to LIV tonight, promote a DJ appearance, fill a FIFA watch party.
Enter To Win
High-value experiences that create excitement and drive lead capture.
Grand Prize
Win The Papi Steak Beef Case Experience
Turn Every Guest Into a Future Customer
Instead of a guest finishing dinner and leaving, you're building a direct relationship with them, capturing data and driving action across every Groot Hospitality venue.
Adaptive Strategy
Real-Time Hospitality Marketing
The ending screen can be updated at any time based on your goals. The experience evolves with your business needs.
Monday Night
Drive reservations and fill tables.
Thursday Night
Promote a special event.
Friday Night
Upsell VIP tables and premium experiences.
Saturday Night
Drive traffic to LIV after dinner.
Next Week
Promote a FIFA watch party.
Next Month
Drive attendance to a major Groot Hospitality event.
The Science Behind It
Why Guests Play
Experiences Capture Attention. Ads Don't.
Today's consumers scroll past advertisements in seconds.
Interactive experiences invite them to participate.
That's why gamification is projected to become a $96+ billion industry by 2030 and one of the fastest-growing forms of customer engagement worldwide.
2-3x
Higher Engagement
Interactive experiences generate 2-3x more engagement than static content.
52.6%
More Engagement
Interactive content produces 52.6% higher engagement than traditional static content.
72%
Better Brand Recall
72% of consumers are more likely to remember brands that use interactive content.
62%
Prefer Interactive
62% of consumers say they prefer content they can interact with instead of passively consuming.
2x
Higher Conversion
Interactive experiences can generate roughly double the conversion rates of passive content.
4-5x
Longer Attention
Consumers spend 4-5x longer engaging with interactive experiences versus traditional content.
81%
Capturing Attention
81% of marketers say interactive content is more effective at capturing attention than static advertising.
93%
Use Gamification
93% of marketers report using gamification to improve engagement, loyalty, and conversion metrics.
Luxury Interactive Experiences Tailored To Papi Steak's Most Important Moments
From VIP reservations and FIFA activations to LIV experiences, celebrity events, and guest loyalty initiatives, every experience is fully customized to support Papi Steak's specific goals.
Tomahawk Dunk
Tap to play — fully interactive
Slice the Steak
Customize with your branding
Kick To Unlock VIP Access
Full screen VIP unlock experience
Live Case Study
Maccabi Tel Aviv Basketball Club
Maccabi Tel Aviv Arena
Fans scanned a QR code during a game break and played live in the arena to win exclusive experiences.
6,500
Attendees
4,335
Game Entries (66%)
2,679
Game Plays (41%)
27%
Attendees → Leads Conversion
1,779
Leads Captured
2 min
Avg Play Duration
Next Steps
Let's Build Something
Extraordinary
Share your vision for Papi Steak, and Wiply will create a fully customized interactive experience that extends the brand beyond the restaurant.
From there, we'll:
Tell us your vision
We'll build the experience
Launch inside Papi Steak
Extend across events and nightlife
Create unforgettable moments
P.S.
I'd play it.
