Wiply ร— Kohl's

Catch the Kohl's Cash.

A branded falling-cash catching game where customers catch flying Kohl's Cash bills to unlock real rewards, discounts, and bonus cash โ€” playable via email, QR code, app, or social. No download required.

Interactive Experiences That Drive Conversions

Why Shoppers Who Play
Redeem More and Return Often

Kohl's shoppers are deal-driven and loyalty-aware โ€” but static promotions and coupon mailers are losing the battle for attention. Wiply turns every campaign touchpoint into an interactive moment where Kohl's Cash feels earned, seasonal offers feel urgent, and loyalty feels rewarding enough to keep customers coming back.

Traditional Marketing

Passive viewing. Scroll-past rates over 80%. Brand messages forgotten within hours. Coupons displayed, rarely redeemed.

Wiply Interactive Experience

Active participation. Full attention captured. Offers feel earned, not displayed. Redemption rates 2โ€“3ร— higher. Memory that lasts.

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The Earned Discount Effect

Kohl's Cash won through a game carries more psychological value than a coupon in an inbox. Shoppers who earn a discount through play redeem at 2โ€“3ร— the rate of those who simply receive one.

๐Ÿ›๏ธ

Seasonal Urgency Through Play

Black Friday, Back to School, and holiday campaigns become interactive events. Play-to-unlock mechanics create urgency and excitement that drive foot traffic and in-store spend.

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Discovery and Cross-Category Intent

A game experience in the Sephora at Kohl's section introduces beauty shoppers to apparel offers โ€” and vice versa. Interactive moments bridge categories in ways banners never can.

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App Loyalty Activation

Gamified experiences embedded in the Kohl's app drive daily engagement, push notification opt-ins, and loyalty tier progression โ€” turning installs into active, habitual shoppers.

2.8ร—

Kohl's Cash redemption vs. standard coupons

71%

Of players discover a new product category

4 min

Average in-store game session

3ร—

Loyalty sign-up rate vs. static in-store CTAs

Catch the Kohl's Cash โ€” Use Cases

Three Ways to Deploy the Kohl's Cash Game

The same catching mechanic works across email, in-store QR, seasonal campaigns, and social โ€” wherever your customers are, the game follows.

EMAIL & PUSH
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Email Drop: Catch Your Cash

"$10 Kohl's Cash is falling, catch it before it's gone."

Replace flat discount emails with a 30-second catching game. Customers open the email, tap to play, and catch falling Kohl's Cash bills to unlock their reward โ€” driving click rates 3ร— higher than static coupons.

  • Replaces boring discount emails with a must-play experience
  • Reward tiers based on catch count (5 bills = $5, 10 bills = $10)
  • Drives Kohl's app downloads and Rewards account creation
  • Opt-in data and behavior signals collected with every play
๐Ÿ’ต Try the Demo โ†’
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IN-STORE QR
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Scan In-Store. Catch. Redeem.

"There's Kohl's Cash hiding in this fitting room."

QR codes on fitting room mirrors, checkout counters, Sephora displays, and shopping bags launch the game instantly. Customers catch falling cash on their phone and redeem the reward at checkout โ€” no app install needed.

  • Zero friction: scan and play in under 10 seconds
  • Redeemable reward appears on-screen immediately after playing
  • Sephora at Kohl's branded variant for the beauty section
  • Drives upsells and increases average basket size
๐Ÿ’ต Try the Demo โ†’
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SEASONAL & BLACK FRIDAY
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Black Friday Cash Blitz

"Catch the most Kohl's Cash before the clock runs out."

Turn Black Friday, Back to School, and Holiday events into Kohl's Cash Blitz competitions. Time-limited leaderboards, shareable scores, and bonus cash tiers drive urgency, virality, and repeat visits.

  • Countdown timer creates FOMO and buying urgency
  • Leaderboard scores are shareable โ€” built-in organic reach
  • Tiered prizes: $5 / $10 / $25 Kohl's Cash by rank
  • Themed seasonal visuals per campaign (snowflakes, fireworks, etc.)
๐Ÿ’ต Try the Demo โ†’
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Luxury Interactive Experiences Tailored To Papi Steak's Most Important Moments

From VIP reservations and FIFA activations to LIV experiences, celebrity events, and guest loyalty initiatives, every experience is fully customized to support Papi Steak's specific goals.

Tomahawk Dunk

Tap to play โ€” fully interactive

Slice the Steak

Customize with your branding

Kick To Unlock VIP Access

Full screen VIP unlock experience

How It Works

Catch. Win. Redeem.

The entire Kohl's Cash experience happens in under a minute โ€” play, earn, and redeem without ever leaving the flow.

1. Open & Tap to Play

Customer receives an email, push, or scans a QR code in-store. One tap launches the Kohl's Cash catching game instantly โ€” no app download, no sign-in friction.

2. Catch Falling Kohl's Cash

Bills fall from the top of the screen. Players tilt or swipe to catch as many as possible before the timer runs out. The more they catch, the bigger the reward they unlock.

3. Redeem at Checkout

Their earned Kohl's Cash appears as a barcode or promo code on-screen. Redeem online or in-store โ€” closing the loop from play to purchase in one seamless flow.

The Impact

Why It Works

A game transforms Kohl's Cash from a passive coupon into an earned reward โ€” customers value it more, share it more, and redeem it more.

3ร—

Higher email click-through vs. static Kohl's Cash emails

74%

Of players redeem their earned Kohl's Cash reward

30s

From scan or tap to fully engaged gameplay

๐Ÿ’ต Play Catch the Kohl's Cash โ†’
Powered by Wiply

Wiply's technology allows brands to create fully branded interactive experiences in minutes that drive engagement, loyalty participation, lead generation, promotional redemption, and customer interaction across every online and offline marketing channel.

Social CampaignsQR CodesEmailIn-StoreEventsLanding PagesLoyalty ProgramsCTV / DisplayExperientialHospitalityRetailOffline

74%

Of players redeem their earned Kohl's Cash

3ร—

Higher email click-through vs. static coupons

61%

Increase in seasonal campaign participation

30s

Average time to play and earn โ€” frictionless

How It Works

Simple. Fun. Rewarding.

Catch and collect items while avoiding obstacles to increase your score and unlock rewards.

01

Catch the Items

Move and catch falling shopping items while avoiding obstacles to increase your score.

02

Avoid Obstacles

Dodge obstacles as the game speeds up โ€” stay sharp to keep your score climbing.

03

Unlock Your Reward

Finish the round to instantly reveal a discount code, coupon, or Kohl's Cash offer.

Strategic Outcomes

What Wiply Moves the Needle On

Drive stronger customer engagement

Increase promotional participation

Create more memorable brand experiences

Turn static campaigns into interactive experiences

Increase time spent with the brand

Drive loyalty and repeat engagement

Create measurable interaction & campaign participation

Deploy across online & offline channels instantly

๐Ÿ‘—
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๐Ÿ›๏ธ
๐Ÿ’„
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๐Ÿงด
๐Ÿ‘—
๐Ÿ‘Ÿ
๐Ÿ›๏ธ

2,580

SCORE

Kohl's Catch

Catch items ยท Avoid obstacles ยท Win!

๐ŸŽฏ New High Score!
๐Ÿท๏ธ 20% Off Unlocked!

Scan to play on any device

Live Demo

The Kohl's Game Experience

A fully branded, playable demo โ€” exactly how it would look for Kohl's customers in-store, in an email campaign, or shared on social media. No app needed. Just tap and play.

  • Works on any smartphone โ€” iOS & Android
  • Instant play โ€” no app download required
  • Discount or Kohl's Cash revealed at game end
  • Fully branded to Kohl's visual identity
  • QR code deploys anywhere โ€” in-store, bags, email
๐Ÿ›๏ธ Launch Kohl's Demo โ†’

Ready to Launch
Catch the Kohl's Cash?

Play the demo, see the redemption flow, and let's talk about deploying it across your email, in-store, and seasonal campaigns.

Ready to connect and learn more?

Book a Call โ†’