WiplyxGen

Turn Digital Protection and Financial Wellness Into Interactive Experiences

Wiply enables Gen Digital’s teams to create fully branded games, quizzes, and interactive experiences in minutes. Experiences can be launched across websites, landing pages, mobile apps, paid media, social campaigns, connected TV, QR codes, retail environments, and live events.

Family viewing moment Wiply placement example

CTV

Family viewing moment

Discount unlock pop-up Wiply placement example

Website

Discount unlock pop-up

MoneyLion sweepstakes ad Wiply placement example

Instagram Story

MoneyLion sweepstakes ad

Built Around Gen Digital’s Brands

Chris, based on our conversation, we created several initial concepts showing how Wiply could support Gen Digital’s cybersecurity, scam prevention, identity protection, and financial wellness initiatives.

These are starting-point templates. Every component can be customized, including the game name, imagery, colors, instructions, winning and losing screens, prizes, calls to action, lead forms, and campaign destinations.

Playable game concepts

Gen Digital game samples in one simple grid

Wiply’s AI built each of the game concepts below in under 3 minutes. Every game can be fully customized and edited, and Wiply supports more than 40 different game formats. Here are sample concepts below.

How Wiply works

From Idea to Interactive Experience in Minutes

01

Select a Format

Choose from more than 40 interactive game and quiz formats.

02

Add the Brand

Upload brand assets or provide a website URL to generate an initial branded experience.

03

Customize the Journey

Edit the game, imagery, instructions, lead forms, winning screen, losing screen, rewards, and call to action without coding.

04

Launch Anywhere

Publish through embeds, iframes, apps, landing pages, ads, social campaigns, connected TV QR codes, events, or standalone links.

Build your own AI game

Create a Playable Game From Any Website URL

Launch AI Game Builder

Live AI builder

Open Wiply AI to generate a branded game in minutes

The builder opens directly in a new tab so visitors can enter a website URL, choose a format, and create a playable concept.

Launch Wiply AI

Customization

Designed for Gen Digital’s Internal Teams

Wiply can operate as a self-service platform for Gen Digital’s internal teams or as a fully managed creative solution.

✓ No developers required
✓ No coding required
✓ AI-assisted game creation
✓ More than 40 game and quiz formats
✓ Fully customizable branding
✓ Custom winning and losing screens
✓ Lead-capture forms
✓ Leaderboard functionality
✓ Prize and promotional integrations
✓ Website and landing-page embeds
✓ Mobile-app integrations
✓ QR-code campaigns
✓ Digital and connected TV placements
✓ Real-time engagement and performance reporting

Placement strategy

One Experience, Multiple Consumer Touchpoints

A single game concept can be adapted for multiple brands, audiences, placements, and campaign objectives.

Website and landing pages
Mobile applications
Paid social advertising
Online display campaigns
Connected TV and QR codes
Email engagement
Live events and conferences
Retail or physical locations

Wiply game reel

A Look at New Interactive Game Experiences

See examples of the branded game formats and experiences Wiply can create for Gen Digital campaigns.

Next steps

Let’s Build a Gen Digital Experience for All of Your Brands

These concepts are initial examples of what Gen Digital can create with Wiply across LifeLock, Norton, Avast, MoneyLion, and future brand campaigns.

Created for Chris Apostle and the Gen Digital team.