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Wiply enables Gen Digital’s teams to create fully branded games, quizzes, and interactive experiences in minutes. Experiences can be launched across websites, landing pages, mobile apps, paid media, social campaigns, connected TV, QR codes, retail environments, and live events.

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Chris, based on our conversation, we created several initial concepts showing how Wiply could support Gen Digital’s cybersecurity, scam prevention, identity protection, and financial wellness initiatives.
These are starting-point templates. Every component can be customized, including the game name, imagery, colors, instructions, winning and losing screens, prizes, calls to action, lead forms, and campaign destinations.
Playable game concepts
Wiply’s AI built each of the game concepts below in under 3 minutes. Every game can be fully customized and edited, and Wiply supports more than 40 different game formats. Here are sample concepts below.
How Wiply works
Choose from more than 40 interactive game and quiz formats.
Upload brand assets or provide a website URL to generate an initial branded experience.
Edit the game, imagery, instructions, lead forms, winning screen, losing screen, rewards, and call to action without coding.
Publish through embeds, iframes, apps, landing pages, ads, social campaigns, connected TV QR codes, events, or standalone links.
Build your own AI game
Live AI builder
The builder opens directly in a new tab so visitors can enter a website URL, choose a format, and create a playable concept.
Launch Wiply AICustomization
Wiply can operate as a self-service platform for Gen Digital’s internal teams or as a fully managed creative solution.
Placement strategy
A single game concept can be adapted for multiple brands, audiences, placements, and campaign objectives.
Wiply game reel
See examples of the branded game formats and experiences Wiply can create for Gen Digital campaigns.
Next steps
These concepts are initial examples of what Gen Digital can create with Wiply across LifeLock, Norton, Avast, MoneyLion, and future brand campaigns.
Created for Chris Apostle and the Gen Digital team.