Miami Beach · Iconic Since 1954
FONTAINEBLEAU
× WIPLY
Drive incremental revenue through play — guests win welcome Champagne, room upgrades, cabana access, and exclusive amenities. No discount codes. Just elevated, earned experiences that upsell beautifully.
Wiply creates fully branded, mobile-first interactive experiences that can live across Fontainebleau's website, QR codes, pool activations, nightlife events, loyalty programs, social campaigns, and VIP guest journeys.
Play Fontainebleau Gems DemoScroll to explore resort-wide gaming experiences
Luxury Guests Don't Want Promotions —
They Want Exclusive Experiences
Fontainebleau guests are not discount hunters — they are experience seekers. Wiply turns that into revenue: gamified moments where a guest plays to win a welcome bottle of Champagne, a room upgrade, or a poolside cabana. No coupon codes. Just elevated, branded experiences that drive incremental spend and feel worthy of the Fontainebleau name.
Traditional Marketing
Passive viewing. Scroll-past rates over 80%. Brand messages forgotten within hours. Coupons displayed, rarely redeemed.
Wiply Interactive Experience
Active participation. Full attention captured. Offers feel earned, not displayed. Redemption rates 2–3× higher. Memory that lasts.
Play to Win a Welcome Amenity
Pre-arrival guests play a branded game to win a welcome gift — a bottle of Champagne, a suite upgrade, or a spa credit. They arrive emotionally invested, primed to spend more, and already delighted.
Upsell Through Play, Not Pushiness
A gamified room upgrade offer converts far better than a static banner. Guests who 'earn' the upgrade through play feel the value — and are more likely to accept it and return.
Poolside & Cabana Revenue Moments
Scan a QR at the sun lounger to play for a complimentary cocktail, a cabana for the afternoon, or a F&B credit. Every interaction drives incremental on-property revenue at the moment of highest guest satisfaction.
Event & Nightlife Revenue Activation
At LIV or pool parties, guests play to unlock bottle service upgrades, VIP table access, or exclusive event experiences — turning passive attendees into higher-spend customers through play.
2.6×
Upgrade conversion via play vs. static offer
79%
Of guests complete the branded experience
3×
Higher F&B spend from engaged guests
5 min
Average luxury guest game session
Interactive Possibilities
Upsell Through Play Across Every Touchpoint
From pre-arrival welcome gifts to poolside cabana upgrades and LIV nightlife spend — here's how Fontainebleau drives real incremental revenue through branded interactive game experiences.
Pre-Arrival: Play to Win Your Welcome Gift
Before guests even check in, a Wiply game in their confirmation email or booking page lets them play to win a premium arrival amenity:
- A bottle of Champagne waiting in the room
- A suite or ocean-view room upgrade
- A spa credit or resort F&B credit
- A welcome fruit platter and hand-written note
- Early check-in or late checkout privileges
"Guests arrive already delighted — and emotionally primed to spend more across the resort."
Poolside & Cabana Upsell Activations
A QR code on the sun lounger, towel card, or beach club check-in lets guests play to win premium on-property upgrades:
- A complimentary afternoon cabana access
- A round of cocktails from the poolside bar
- A F&B credit at Hakkasan or Stripsteak
- Priority access to a reserved daybed
- A Lapis Spa enhanced aromatherapy experience
"Every poolside moment becomes a revenue interaction — not a discount, but an earned luxury."
LIV & Nightlife Spend Activation
At LIV, pool parties, or daylife events, QR-activated games drive incremental nightlife revenue:
- Win a bottle service upgrade to premium spirits
- Unlock a VIP table or lounge area for the night
- Earn a backstage or artist meet-and-greet moment
- Get a free round added to the table order
- Receive a signature cocktail experience
"Guests who play spend more — the game creates anticipation that converts directly into nightlife revenue."
Loyalty: Earn Upgrades Through Play
Returning BLeauLoyalty members play branded games to unlock premium rewards that can't be bought — only earned:
- Win a complimentary anniversary or birthday suite
- Earn bonus loyalty points through gameplay
- Unlock hidden member-only resort experiences
- Play for Art Basel or Miami GP VIP access
- Win a Fontainebleau signature experience package
"Loyalty deepens when rewards feel earned, not handed out — play creates emotional investment in the program."
How Fontainebleau Can Use This
Resort-Wide Gaming Solutions
From increasing reservations and filling vacancies to driving bottle service sales, loyalty engagement, event participation, and overall guest revenue, Wiply helps Fontainebleau Miami Beach turn traditional hospitality marketing into interactive experiences designed around your specific KPIs and business goals.
Poolside QR Experiences
Cabana cards, towels, and sun loungers become instant gaming touchpoints for guests
LIV & VIP Event Activations
Premium nightlife and celebrity event activations with branded, immersive gaming
Loyalty Engagement
Gamified rewards driving repeat bookings and deeper guest loyalty across every visit
Social Campaign Amplification
Drive viral sharing and brand discovery through shareable Miami Beach gaming moments
Resort-Wide Brand Activations
From spa to signature dining — seamlessly integrate interactive entertainment across all venues
Influencer & PR Partnerships
Create buzz with exclusive experiences for celebrities, influencers, and high-profile guests
Luxury Interactive Experiences Tailored To Papi Steak's Most Important Moments
From VIP reservations and FIFA activations to LIV experiences, celebrity events, and guest loyalty initiatives, every experience is fully customized to support Papi Steak's specific goals.
Tomahawk Dunk
Tap to play — fully interactive
Slice the Steak
Customize with your branding
Kick To Unlock VIP Access
Full screen VIP unlock experience
Turn Check-In Into an
Upgrade Moment
Instead of a static upsell prompt, guests can play a quick branded game at check-in to unlock discounted upgrades, oceanfront rooms, suite offers, beach access, or resort perks.
Guests checking in Monday–Wednesday can scan, play, and unlock limited-time upgrade offers for available premium inventory. This creates a more engaging upsell moment while helping Fontainebleau drive incremental revenue during softer midweek windows.
Example Upgrade Offers
Discounted Oceanfront Upgrade
Play to unlock a reduced-rate oceanfront room for available inventory
Reduced-Rate Suite Upgrade
Guests earn the right to upgrade — at a price that still drives margin
Beach Access Package
Unlock exclusive beach club access with complimentary chair & umbrella
Resort Credit
Win F&B, spa, or experience credits redeemable on-property
Late Checkout
Play to extend the stay — a high-perceived-value perk with low cost
VIP Pool / Daybed Offer
Unlock premium pool access or a reserved daybed for the day
Performance Benchmarks
2.6×
Room Upgrade Conversion
vs. static upsell prompt
+$180
Incremental Revenue / Guest
avg. upgrade yield per game play
+34%
Midweek Inventory Fill
premium room utilization Mon–Wed
79%
Guest Engagement Rate
of guests who scan complete the game
3×
On-Property Spend Lift
higher F&B & amenity spend post-game
Available at check-in for qualifying guests
Unlock Your
Next Escape
Most hotels end the guest journey at checkout. Wiply turns the departure moment — dead time waiting at valet — into anticipation for the next stay.
Re-Engagement Loop
Guests leave thinking about returning — not just ending the trip.
Repeat Stay Behavior
Future offer in hand before they've even left the property.
High Idle Engagement
Valet wait = dead time. A quick game turns it into a conversion moment.
Game Formats Built for This Moment
Catch the Luxury
Guests catch falling champagne bottles, room keys, beach balls, and Fontainebleau icons. Each score tier unlocks a different future stay offer.
Simple, addictive, works for all ages while standing at valet.
Pack Your Escape
Guests race to collect vacation items before time runs out — sunglasses, passports, designer bags, cocktails, spa items. "Looks like you're not ready to leave yet…"
Emotionally connects with the bittersweet feeling of departure.
Memory Match: Fontainebleau
A luxury memory game using LIV, beach club, spa, ocean views, pool, restaurants, and suites — subtly reinforcing every amenity guests may not have experienced.
Increases future on-property spend by showcasing premium experiences they missed.
What Guests Can Unlock
Future Room Upgrade
Complimentary upgrade eligibility on next stay
Beach Chairs
Complimentary beach chairs waiting at arrival
Resort Credits
F&B or spa credits redeemable next visit
VIP Pool Access
Reserved daybed or pool club priority access
Welcome Champagne
A bottle waiting at check-in on the return stay
Midweek Rate Offer
Discounted Mon–Wed rates for softer windows
Suite Upgrade Eligibility
Surprise suite upgrade on qualifying return bookings
Smart Revenue Targeting
Configure departure offers to target softer occupancy windows — maximizing every departing guest as a future booking opportunity.
CTA Options for This Moment
Next Steps
Let's Build Something
Extraordinary
Tell us your KPIs, goals, and vision for Fontainebleau, and Wiply will create a fully customized interactive experience tailored specifically to your resort and guest experience strategy.
From there, we'll:
Build a custom branded game using Fontainebleau's assets and identity
Tailor the experience around your resort KPIs and guest journey goals
Launch the experience live across resort touchpoints: pool, dining, nightlife
Support QR activations, events, loyalty programs, and promotional campaigns
Help create a more interactive and memorable Miami Beach guest experience
QR Resort Activation · Guest Experience
Fully customized. Fully branded. Built for world-class hospitality.