Dave and Busters
Dave & Buster's× Wiply
wiply.com

Interactive Experiences Built To Drive Dave & Buster's KPIs

Increase traffic, gameplay, event bookings, loyalty participation, and guest spending through branded game experiences deployed online and in-store.

What Is Wiply?

Interactive Experiences Built for
Entertainment Brands

Wiply allows brands to create fully branded interactive games in minutes. Games can live online, in-store, on social media, inside paid ads, on QR codes, on digital signage, and anywhere guests engage with your brand.

Each experience supports a specific KPI

Driving Store Visits
Increasing Arcade Gameplay
Selling More Food & Beverages
Growing Loyalty Memberships
Capturing Emails & Mobile Numbers
Encouraging Repeat Visits
Promoting New Game Launches
USE CASE #1REPEAT VISITS
Table tent QR mockup
Kiosk screen

+38%

Avg. Spend Increase

Incentivize Return Visits
With Reward Tokens

When guests play during their visit, they earn tokens redeemable on their next visit — turning today's player into tomorrow's return customer.

Tokens Earned Through Gameplay

Table TentsIn-Venue DisplaysReceipt PromosEmail CampaignsLoyalty ProgramQR Activations

Redeem Tokens For

Free Game Play on Next Visit
Discounted Food & Drinks
VIP Experience Upgrades
Double Points
Repeat Visits Increase
Higher Frequency
Built-in Reactivation
USE CASE #2PARTY & EVENTS

Website Pop-Up
to Book More Parties

When a visitor browses D&B's events or party pages, a branded game pop-up fires — "Play to Win $25 Towards Your Next Event!" One quick game, one big reason to book.

How It Works

1
Pop-up triggers on the party/events page
2
Guest plays a 15-second branded game
3
Wins a reward — $25 off, free add-on, or upgrade
4
Email captured + lead sent to events sales team

Pop-Up Headline

"Play Now to Win $25 Towards Your Next Event at D&B!"

More Party Bookings
Event Lead Capture
Higher Event Revenue
Group Sales Growth
Party Pop-Up Mockup
USE CASE #3SOCIAL MEDIA
Instagram Ad Mockup

Power Social Media
Campaigns

Turn passive scrolling into active participation.

Branded Game Formats

Basketball Challenge
Arcade Challenge
Claw Machine Challenge
Ticket Collection Game

Rewards

Free FoodGame CreditsVIP Experiences
Higher Engagement
More Leads
Lower Acquisition Cost
USE CASE #4GAME NIGHT

Make Every Game Night
Unforgettable

Guests aren't just watching the game — they're playing it. Real-time interactive experiences that increase dwell time and spend during every sporting event.

🏈

Live Score Predictions

Guests predict quarter scores in real-time — highest accuracy wins chip bonuses and F&B credits.

🏀

Fantasy-Style Contests

In-app mini-fantasy contests tied to the live game — guests draft players and compete against the whole bar.

⚡

Team vs. Team Challenges

Tables split into two teams, each backing a different team on screen — live leaderboard updated every quarter.

🧠

Halftime Trivia Blitz

10-question sports trivia during halftime. First 3 finishers win a free round — drives engagement during the slowest moment.

🎯

Real-Time Prop Bets (Fun)

Will the QB throw a TD in the next drive? Fun, legal, reward-based prop game synced to the broadcast.

🏆

Tournament Bracket Play

Bracket prediction games for March Madness, NFL playoffs, and World Cup — season-long engagement campaigns.

Higher Dwell Time
More Spend Per Visit
Increased Loyalty
Game Night Experience
USE CASE #5OOH MARKETING
Stadium QR Code Activation

Stadium & OOH
QR Code Activations

Capture thousands of high-intent fans at live events. A QR code on the jumbotron invites fans to play for free dinners, event tickets, or exclusive experiences—turning arena moments into guest acquisition at scale.

Deployment Channels

Stadium JumbotronsArena Digital DisplaysVenue SignageBroadcast GraphicsSocial Media Teases

What Fans Win

Free Appetizer at Dave & Buster's
Free Arcade Credit
Exclusive Venue Access
VIP Experience Packages
Food & Beverage Vouchers
Mass Audience Reach
High Engagement Rate
Instant Lead Capture
Local Market Penetration
Live Demos

See Wiply In Action

Family Playland

Babylon

Why Dave & Buster's

Built for Brands Focused
on Engagement

2–4×

More Foot Traffic

+31%

More Gameplay

+28%

More F&B Sales

5×

More Loyalty Signups

10K+

More Guest Data

+44%

More Repeat Visits

Guests at Dave and Busters
Let's Build Together

Let's Build The Next Generation of
Dave & Buster's Guest Engagement

Whether your goal is more visits, more gameplay, more loyalty participation, or more revenue — Wiply can help create interactive experiences guests actually want to engage with.

Dave & Buster's×Wiply

Prepared exclusively for Dave & Buster's — 2026

wiply.com →