Transform Every Bright Data Event Into an Interactive Growth Engine
From customer summits and global conferences to webinars and partner events, Wiply helps Bright Data engage attendees, educate customers, generate qualified leads, and drive product adoption through interactive experiences.
3×
More Booth Engagement
66%
Avg Participation Rate
2 min
Avg Play Duration
100%
First-Party Data Captured
Why Traditional Event Marketing
Falls Short
Most events invest heavily in production but deliver passive experiences that attendees forget by the time they land back home.
Traditional Event Experience
What most events deliver
- Attendees forget presentations within 48 hours
- Booth traffic is difficult to convert into qualified leads
- Product announcements receive limited audience engagement
- Events generate contacts but not meaningful interactions
- No real-time data on attendee interests or intent
- Passive audiences disengage during long sessions
Interactive Wiply Experience
What Bright Data events deliver
- Interactive games reinforce product messages memorably
- Gamified booth experiences drive 3× more conversations
- Product launches become live participation moments
- Every scan captures contact data and intent signals
- Real-time dashboards show engagement by product topic
- Attendees actively compete, share, and return for more
"Turn every event attendee into an engaged prospect, educated customer, or qualified lead through interactive branded experiences."
Built for Every Event
Bright Data Runs
From the expo floor to the virtual stage, Wiply creates memorable moments that turn attendees into pipeline.
Trade Shows & Conferences
Own the Expo Floor
Transform your booth from a brochure stand into the most talked-about experience in the hall.
Examples
- Booth traffic games that pull attendees in
- Product knowledge challenges
- AI scavenger hunts across the venue
- Interactive product discovery experiences
- Lead generation contests with instant prizes
Outcomes
Customer Summits
Deepen Customer Relationships
Make your customer summit unforgettable with product games that drive adoption and retention.
Examples
- Product launch games tied to new releases
- Roadmap trivia and feature discovery
- Session engagement competitions
- Executive keynote participation moments
- Customer loyalty leaderboards
Outcomes
Partner Events
Activate Your Partner Ecosystem
Create co-branded experiences that generate leads and awareness across partner networks.
Examples
- Interactive sponsor activations
- Co-branded partner experiences
- Lead-sharing programs with partners
- Product awareness campaigns for joint audiences
- Collaborative leaderboard competitions
Outcomes
Virtual Events & Webinars
End Passive Online Audiences
Transform your webinar attendees into active participants with real-time interactive experiences.
Examples
- Live trivia during product presentations
- Polling experiences embedded in sessions
- Interactive product demos via QR
- Knowledge challenges between sessions
- Virtual booth engagement games
Outcomes
Engage Attendees Everywhere
Throughout the Event
Most event experiences focus on a single booth or presentation. Wiply transforms the entire venue into an interactive engagement ecosystem by strategically placing QR-powered experiences throughout the attendee journey.
Registration & Check-In
Turn the first touchpoint into an experience.
- Welcome challenge to unlock a prize
- Product knowledge trivia
- Networking game
- "Spin to Win" registration activation
- Event passport challenge
Outcome
Higher participation from the moment attendees arrive.
Main Stage & Keynote Sessions
Transform passive audiences into active participants.
- QR code displayed on keynote screens
- Live trivia during presentations
- Product announcement challenges
- Audience polls and predictions
- Interactive Q&A experiences
Outcome
Greater session engagement and improved message retention.
Agenda & Event App
Every agenda becomes an engagement opportunity.
- Scan-to-play between sessions
- Session-specific quizzes
- Product education challenges
- Speaker knowledge games
- Prize drawings tied to attendance
Outcome
Keeps attendees engaged throughout the day.
Networking Tables & Roundtables
Break the ice and encourage meaningful conversations.
- "Find Your Match" networking game
- Industry trivia challenges
- Team competitions
- AI-powered conversation starters
- Group leaderboard contests
Outcome
Creates natural networking opportunities and increases attendee participation.
Dining Tables & Meals
Turn meal breaks into engagement moments.
- QR codes on table tents
- Product knowledge games
- Sponsor activations
- Instant-win experiences
- Team competitions by table
Outcome
Captures attention during otherwise idle periods.
Menus & Hospitality Areas
Extend engagement beyond formal sessions.
- Cocktail hour challenges
- Happy hour games
- Sponsor engagement activations
- Product discovery experiences
- Exclusive prize unlocks
Outcome
Drives participation throughout the entire event experience.
Breakout Rooms & Workshops
Reinforce learning through interaction.
- Knowledge checkpoints
- Session-specific challenges
- Product certification quizzes
- Team competitions
- Live polls and feedback
Outcome
Improves education and attendee retention.
Expo Hall & Sponsor Booths
Drive more traffic and qualified conversations.
- Booth scavenger hunts
- Sponsor challenge cards
- Interactive product demos
- Lead generation contests
- Multi-booth reward experiences
Outcome
Increased booth traffic and higher-quality leads.
Event-Wide Leaderboards
Create friendly competition across the entire event.
- Attendees earn points from every interaction
- Leaderboards displayed on main screens
- Daily prize winners
- Grand prize drawings
- VIP experience unlocks
Outcome
Encourages repeat engagement throughout the event.
Example Bright Data Event Journey
A complete engagement lifecycle from registration to follow-up
- Registration game
- Product knowledge challenge
- Meeting booking incentive
- Check-in QR experience
- Keynote participation game
- Networking table challenges
- Booth engagement activations
- Lunch and cocktail hour games
- Product recommendation quiz
- Personalized follow-up experiences
- New product education campaigns
- Upsell and cross-sell opportunities
With Wiply, every screen, table, agenda, menu, presentation, breakout room, networking area, and sponsor activation becomes a measurable engagement opportunity that generates leads, educates customers, and creates stronger relationships with prospects and existing clients.
The ideas below? Just the beginning.
These are a few concepts we cooked up — but if you can dream it, we can build it. Whatever fits your brand, your audience, and your goals.
Make Product Education
Measurable and Engaging
Replace passive product demos with interactive learning experiences that attendees actually remember — and that generate measurable education data for your team.
AI Capabilities
Educate on AI-powered data tools through interactive challenges
Data Collection Solutions
Discovery games that surface the right product for each use case
New Product Releases
Launch activations that drive immediate product awareness
Feature Updates
Knowledge challenges that reinforce feature adoption
Compliance & Security
Trivia-style education on regulatory and security offerings
Learn and Win
Most PopularAnswer product knowledge questions correctly to unlock prizes and exclusive access.
Feature Discovery Challenge
High CompletionExplore Bright Data's product suite by matching features to real-world use cases.
Product Match Quiz
Lead Gen OptimizedFind the right Bright Data solution for your specific data challenge.
Which Bright Data Solution Is Right For You?
Sales QualifiedA personalized quiz that segments attendees by use case and routes them to the right team.
Every interaction is tracked — giving your team real-time insight into which products resonate with which attendees.
Turn Event Engagement Into
Revenue Opportunities
Wiply helps Bright Data identify upsell and cross-sell opportunities in real time — converting event participation into pipeline.
Introduce New Products to Existing Customers
Use post-session games to expose current customers to products they haven't adopted yet — in a low-pressure, engaging format.
Identify Expansion Opportunities
Quiz-style experiences reveal which Bright Data products each customer is curious about, surfacing cross-sell signals your CS team can act on.
Capture Intent Signals
Every game interaction — answers, time spent, prizes claimed — generates intent data that feeds directly into your CRM.
Segment Users Based on Interests
Automatically segment attendees by product interest, role, or use case based on their game choices and answers.
Drive Demo Requests
End each experience with a personalized CTA — book a demo for the specific product they just learned about.
Turn Event Engagement Into Revenue Opportunities
Every attendee interaction is a signal. Wiply captures, qualifies, and routes those signals to the right team — at the moment intent is highest.
Engage Attendees Before,
During & After Every Event
A complete engagement system that maximizes every phase of the event lifecycle — not just the day itself.
Build anticipation and qualify attendees
Registration incentives
Game-based registration that drives early sign-ups
Interactive invitations
QR-powered pre-event teaser experiences
Awareness campaigns
Product education games distributed via email & social
Meeting booking incentives
Spin-to-win rewards for scheduling demos in advance
Maximize every touchpoint on-site
Booth engagement
Gamified interactions that drive traffic and conversations
Live competitions
Leaderboards displayed on main screens throughout the day
Product discovery experiences
Interactive quiz flows that surface the right solution
Keynote participation
QR codes on session screens for live audience challenges
Networking activations
Ice-breaker games at meals, roundtables, and lounges
Convert engagement into pipeline
Follow-up campaigns
Personalized game-based nurture sequences
Personalized recommendations
Product suggestions based on event game interactions
Product education journeys
Multi-week learning challenges for new prospects
Customer nurturing
Re-engagement experiences tied to product launches
40+ Interactive Formats
Fully branded interactive games — built and deployed for Bright Data events in days.
Live Campaign Experiences
Fully branded interactive games — built in minutes.
Interactive Game Ad
Make Every Bright Data Event More Memorable, Measurable, and Revenue-Generating
Whether engaging prospects, educating customers, launching products, or driving expansion opportunities, Wiply transforms event participation into meaningful business outcomes.
Qualified Leads
Product Education
Customer Expansion
Event ROI
ש 2026 Wiply. All rights reserved.