Game Performance

Interactive pop-up campaign analytics

All-Time Totals — Year to Date

73,813

Unique Pop-Up Views

5,795

Total Players

3,488

Total Leads

62.8%

Avg Conv. Rate

2:45

Avg Game Duration

Pop-Up Views & Unique Pop-Up Views — Month over Month

Pop-Up ViewsUnique Pop-Up Views

Total Players & Total Leads — Month over Month

Total PlayersTotal Leads

Lead Conversion Rate (%) — Month over Month

Conv. Rate (%)

Average Game Duration (sec) — Month over Month

Avg Duration (sec)

Monthly Breakdown

June highlighted — total leads up after recent updates

Period	Pop-Up Views	Unique Pop-Up Views	Total Players	Lead Conversion Rate	Total Leads
January	19,028	12,014	1,081	66.45%	644
February	14,148	13,968	1,043	21.28%	608
March	12,738	12,587	860	73.86%	520
April	15,253	15,044	1,010	71.63%	601
May	7,071	6,970	488	73.75%	295
June	13,401	13,230	1,313	69.73%	820

Monthly Return Calculator

Edit any value to model monthly purchase conversion, lead value, and revenue per visitor

Monthly Total PlayersPlayers in one monthMonthly Total LeadsLeads captured in one monthMonthly Coupon RedemptionsCoupon redemptions per monthAvg Order Value ($)Revenue per monthly redeeming customerProfit Margin (%)BABOR product marginLead Value ($)How much each BABOR lead is worthMonthly Campaign Cost$50,000 annual budget ÷ 12 months

Monthly Computed Results

Monthly Purchase Conversion Rate

9.88%

Monthly redemptions ÷ Monthly leads

Monthly Revenue

$0.00

Monthly redemptions × Avg Order Value

Monthly Revenue per Player

$0.00

Monthly revenue ÷ Monthly players

Monthly Effective Conversion Rate

6.17%

Monthly redemptions ÷ Monthly players

Monthly Gross Profit

$0.00

Monthly revenue × Profit Margin

Avg Monthly Lead Value

$0.00

3,488 leads ÷ 12 × Lead Value

Monthly ROI

-100.0%

(Monthly Gross Profit + Avg Monthly Lead Value − Monthly Cost) ÷ Monthly Cost

Goal: improve monthly purchase conversion, capture monthly lead value, and grow monthly ROI. BABOR inputs highlighted in amber.