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TZP Group
Portfolio Growth Platform

From Play to Performance.
Turn Every Marketing Dollar
Into a Customer Interaction.

Wiply helps brands get more from every marketing campaign by transforming passive customer touchpoints into interactive experiences that increase engagement, generate first-party data, and drive measurable business results across every channel.

Customer Acquisition

Lead Generation

Loyalty Growth

First-Party Data

Portfolio Examples

Every Brand Already Markets.Wiply Simply Makes It Interactive.

Traditional marketing asks customers to Shop Now, Learn More, or Sign Up. Wiply transforms those same marketing touchpoints into interactive experiences that capture attention, increase engagement, generate first-party data, and improve conversions.

Saatva Wiply interactive marketing example
Saatva
Wiply

Turn Traditional Email Capture Into an Experience

Instead of asking visitors to simply enter their email for a discount, Wiply turns the experience into an interactive game. Customers play for a chance to unlock up to $50 off, making the offer feel earned rather than expected while increasing engagement and lead generation.

Lead GenerationWebsite ConversionFirst-Party Data
Palmetto Moon Wiply interactive marketing example
Palmetto Moon
Wiply

Stop the Scroll. Start the Experience.

Most shoppers scroll past Shop Now ads without a second thought. Wiply transforms social ads into interactive experiences where customers tap Get Offer to play for exclusive savings, creating a far more engaging path to conversion.

Paid SocialCustomer AcquisitionHigher Engagement
Lush Décor Home Wiply interactive marketing example
Lush Décor
Wiply

Turn Display Ads Into Interactive Experiences

Instead of another banner that gets ignored, Wiply transforms display advertising into an experience people actually want to interact with by rewarding engagement through play.

Display AdvertisingHigher CTRInteractive Media
Superscapes Wiply interactive marketing example
Superscapes
Wiply

Transform Every Sign Into a Lead Generator

At trade shows and industry events, Wiply turns booth signage, QR codes, and printed collateral into interactive lead-capture experiences. Commercial managers can scan, play, and submit their information, giving Superscapes a more engaging way to start conversations and follow up with qualified prospects.

QR CodesLead GenerationCommercial Marketing
Results Roofing Wiply interactive marketing example
Results Roofing
Wiply

Capture Homeowners Before Your Competitors Do

Every fleet car, yard sign, promotional ad, door hanger, and local marketing touchpoint becomes an opportunity to engage homeowners. A quick scan launches an interactive experience that captures qualified leads while creating a memorable first impression.

Home ServicesQR MarketingQualified Leads
ASSOS Wiply interactive marketing example
ASSOS
Wiply

Bring the Retail Experience to Life

Every product tag becomes an opportunity for engagement. Shoppers scan a QR code attached to the bike for a chance to win a trip to the Tour de France, transforming an ordinary retail visit into a memorable brand experience while collecting valuable first-party data.

RetailCustomer EngagementFirst-Party Data

AI sample games

Sample games created by AI in minutes.

These are fast-start interactive concepts generated in minutes. From there, the Wiply team can refine the creative, swap in approved brand imagery, sharpen the copy, and add the excitement that turns a quick concept into a polished customer experience.

Sample image for when they win

Sample Saatva win screen

ASSOS

Retail QR activation

Palmetto Moon

Paid social offer game

Saatva

Website lead capture

Performance Marketing Use Cases

One Platform. Unlimited Ways to Drive Results.

Wiply transforms traditional marketing into interactive customer experiences that increase engagement, generate first-party data, improve conversions, strengthen loyalty, and deliver measurable business outcomes across every marketing channel.

Generate More Leads

Turn attention into qualified contacts and opt-ins.

Increase Website Conversions

Give visitors a reason to interact before they leave.

Collect First-Party Data

Capture preferences, intent, and customer insights.

Product Finder Experiences

Guide shoppers to the right product faster.

Interactive Landing Pages

Replace static pages with action-oriented experiences.

Loyalty Programs

Create repeat engagement and reward participation.

Retail Activations

Bring engagement into stores, showrooms, and displays.

QR Code Campaigns

Connect physical touchpoints to digital journeys.

Sweepstakes

Grow participation through rewards and incentives.

Product Launches

Create momentum around new products and offers.

Trade Shows

Turn booth traffic into captured leads and follow-up.

Event Engagement

Make live moments measurable and memorable.

Customer Education

Teach product value through interactive content.

Referral Campaigns

Encourage sharing, invites, and organic reach.

AI Generated Experiences

Launch branded campaigns faster with AI-assisted creation.

Client Use Cases

Experiences Built for Real Business Goals

See how leading brands use Wiply-powered interactive experiences — retail promotions, sponsorship activations, event engagement, lead generation, and customer acquisition campaigns.

Live Experience Demos

Explore Live Experience Demos

Each experience below is fully interactive — built for real brands across retail, sponsorships, events, and digital campaigns. Every activation is 100% customizable with client branding, copy, rewards, and mechanics.

Sports Challenge

Sponsorship Activation · Audience Participation

Crunchy Crisps

Retail Promotion · Consumer Engagement

Roaster's Coffee

Product Launch · Customer Acquisition

Kind Snacks

Retail Engagement · Lead Generation

🎮 Desktop: ← → arrow keys to catch snacks • Mobile: swipe left & right

Purely Elizabeth

Consumer Activation · Lead Capture — 1,000+ entries, 82% conversion

JLR Interactive Experience

Premium Brand Activation · Audience Engagement

Wiply for TZP Group

One Investment.
Unlimited Possibilities.

Every company in the TZP portfolio has different customers, different goals, and different marketing strategies.

Wiply provides one flexible platform that can be customized for every brand while giving marketing teams a faster way to launch campaigns, engage customers, and measure results.

Rather than introducing another marketing tool, Wiply becomes an engagement platform that can scale across your portfolio.

Let's explore where Wiply could create the biggest impact across the TZP portfolio.

Schedule a Portfolio Strategy Session
Wiply×TZP Group

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